The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social Norms and SBCC - FGM/C

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Social norms theory highlights that decision making regarding female genital mutilation/cutting (FGM/C) represents a social coordination issue: the choices and actions of individual are shaped and constrained by shared social norms that can be locked in place by interdependent social expectations. Sanctions arising from non-conformity make it difficult for those opposed to FGM/C to abandon the practice without incurring costs, such as social ostracization, poor marriage prospects for their daughters, or reduced access to social support. What are the issues to consider when addressing social norms such as FGM/C using SBCC strategies? #SBCCSummit

What Works? Shifting Norms; Changing Behaviours; Amplifying Voice - #SBCCSummit