Australian National Tobacco Campaign
Campaign messages include:
- Every cigarette does damage
- It's not just a risk - it's a certainty that smoking will damage health
- Smoking damages arteries, lungs, and eyesight
- There is a nationally coordinated effort to help people quit.
The campaign advertisements have appeared throughout Australia on television and radio, in newspapers, on buses, posters, and on Doctor's Television. For example, one ad features a young 20-year-old woman who finds a single bent cigarette at the bottom of her handbag; she straightens it and lights it up. As she inhales, the viewer follows the smoke into her mouth and down her trachea, watching it leave a brown tar stain behind in her airways.
In addition, the hotline "Quitline" provides information, advice, and counselling 24 hours per day via telephone to people who want to quit smoking. Callers may request a Quit Book that provides information for those who want to talk to others about quitting, including coping with withdrawal symptoms, "quit courses", and details about local organisations that provide individual help and counselling.
The campaign's Quit Now website provides information sheets about the damage that smoking wreaks on the body and the health benefits of quitting. It also includes scripts, audio, and images from the radio and televison campaign and offers free quit-smoking-related screensavers for download. A quitter's page is available in eight languages.
Tobacco, Health, Youth.
Part of Australia's National Tobacco Strategy, the campaign began its work by pre-testing advertisements with groups of smokers in an effort to create messages that would be meaningful to smokers. Phase One of the campaign was characterised by three health effect advertisements (Artery, Lung, Tumour) that were aired between June and December 1997. In Phase Two, health effects in terms of stroke (Brain) and an advertisement modelling the behaviour of calling the Quitline were introduced.
The federal government is committing money; state and territory Quit Campaigns are providing the services to help smokers who want to quit.
The Australian Medical Association, The Royal Australasian College of General Practitioners Divisions of General Practice, The Pharmaceutical Society of Australia, The Pharmacy Guild, The National Heart Foundation, The Australian Cancer Society, The National Asthma Campaign.
The campaign's Quit Now site; and letter sent from Tom Carroll to the Social Marketing list server on June 23, 2002.
Comments
Why don't you have the usual shock tactics or mind numbing statistics that people visit this sight ( you have them on TV why not the Internet?). I came here to find statistics about how many people die or are ill from cancer caused by smoking. The only thing i found interesting was the e-mail address of Tom Carroll who i will now contact with my questions, which the sight should have ansered.
It's good to know that this campaign is active since 1997 and is a collaborative quite smoking health initiative involving federal, state, and territory governments and NGOs in Australia.
If more such campaigns would have existed there would have been more smoke free people out there.
God bless you all
CR
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