The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Interpersonal Communication - 38.9% Difference in Exclusive Breastfeeding

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Strategy researched
 
Interpersonal communication and community mobilization activities
 
Impact achieved
 
 
Country of study
 
Burkina Faso
 
Research methodology
 
RCT
 
Journal
 
The Lancet Global Health; 2019
 
Journal paper title and link
 
The effect of the Alive & Thrive initiative on exclusive breastfeeding in rural Burkina Faso: a repeated cross-sectional cluster randomised controlled trial
 
Excerpt from Abstract
 
"At endline, there was a risk difference of 38·9% (95% CI 32·2–45·6, p<0·001) between the reported prevalence of exclusive breastfeeding in the intervention group and that of the control group."
 
Summary at this link