Overview of Developing Health Communication Campaigns Toolkit

This tool kit accompanies The Health Communication Unit (THCU)'s "Overview of Developing Health Communication Campaigns" workshops. It gathers "handouts and worksheets in one convenient location for use during the event. For each step in campaign development, [the authors] describe the nature of the task, give brief tips, and either include or reference available resources, tools and worksheets (including the comprehensive Overview of Developing Health Communication Campaigns workbook)." It is designed to explain the "12 Steps to Developing a Health Communication Campaign."

Those interested in additional information on health communication may visit the Information and Resources section of the THCU website for further resources on various types of communication and on each of the 12 steps, including sample campaigns, an interactive campaign planner, presentations, and links to other web resources.

Table of Contents:

• Introduction
  
• Overview of Step One: Project Management
  
• Overview of Step Two: Revisit Health Promotion Strategy
  
• Overview of Step Three: Audience Analysis
  
• Overview of Step Four: Communication Inventory
  
• Overview of Step Five: Objectives
  
• Overview of Step Six: Channels and Vehicles
  
• Overview of Step Seven: Combining and Sequencing
  
• Overview of Step Eight: Message Development
  
• Overview of Step Nine: Identity
  
• Overview of Step Ten: Production
  
• Overview of Step Eleven: Implement Campaign
  
• Overview of Step Twelve: Evaluation