The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 15 years ago
Last updated 4 years ago
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Behavior Change Communication Planning

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Event/Training Summary

This course aims to explore the existing theories of behavior change as guidelines in the development of messages and selection of media, as well as the establishment of an enabling environment, in effecting desired behavior change in target groups. The intended output of the course is a communication plan with measurable results-based objectives, messages development, materials and media selection, and cost-effective implementation- and objectives-based monitoring and evaluation of the communication effort.

Please click here for more information about this program.

Location

International Center for Development Communication (ICDC), Kasetsart University, Bangkok, Thailand