Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Dream Doctors Project

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The Dream Doctors project integrates professional medical clowning into the medical services provided at Israeli hospitals. Established in 2002, Dream Doctors now operates at 16 hospitals throughout the country, with 70 Dream Doctors active in various paediatric wards and clinics. Dream Doctors draw on laughter to address the suffering of those in pain, particularly children. The Dream Doctors' vision is to transform clowning therapy into an officially recognised and firmly established paramedical profession, promoting academic research in this field and establishing a professional community.
Communication Strategies

The Dream Doctors are artists and actors with experience in theatre, clowning, pantomime, dance, and music. Through a year-long training program, they receive mentoring in issues involving the arts, medicine, and psychology. As expressive therapists and paraprofessional caregivers, the Dream Doctors use edutainment strategies to transform patients' and families' hospitalisation experience into something less traumatic and more pleasant. Dream Doctors' activity is designed to support and assist children's medical care, rehabilitation, and recovery processes through complete cooperation with the medical team.

To that end, Dream Doctors are integrated into the multidisciplinary medical staff of hospital wards. Reportedly, families, caretakers, medical staff, and administration cooperate fully with project. Through this symbiosis, an approach to patient care is developing at participating hospitals such that medical clowning is construed as an integral part of the treatment scheme. Each hospital deploys its set staff of Dream Doctors in wards and units according to its needs and priorities.

The Dream Doctors' work is documented daily on the project's website to promote cooperation, transparency, and professional knowledge. Hospitals make use of this information for review and evaluation purposes. Academic and clinical research on the Dream Doctors' work is encouraged so as to empirically evaluate benefits to patients. Also, organisers have created a BA programme in Clowning Therapy at Haifa University that is currently expanding into a Master of Arts (MA) programme.

Development Issues

Health, Children.

Partners

Funded by the Magi Foundation.

Sources
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