Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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World AIDS Day 2007 Campus Campaign

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On the occasion of World AIDS Day (December 1) 2007, the Christian AIDS/ HIV National Alliance (CANA) carried out a participatory HIV awareness campaign on the North Campus of Delhi University. Thirty-six volunteers from Kingdom International (KI) then visited 5 additional colleges to mobilise young people to respond to the call in combatting HIV in the country. Their purpose was to make young people aware of their responsibility to participate in efforts to fight against the pandemic.
Communication Strategies

This campaign called on college students to respond to AIDS by expressing their concerns about HIV in the form of "T-shirt graffiti". Specifically, some of the students wore white "World AIDS Day" shirts featuring the red ribbon on the front and some writing on the back; other students were invited to communicate their thoughts and ideas by writing with permanent markers on their peers' shirts. The images in this photo gallery convey the atmosphere. The idea was that, by continuing to wear the shirts on campus and beyond, students would be a walking messenger and conversation-starter.

As a follow-up to the campus activity, a 2-hour-long interactive session in a local coffee shop provided an opportunity for sharing feedback and reflecting - in an open discussion initiated by the volunteers - on how followers of Jesus Christ can respond to the fight against HIV/AIDS.

Development Issues

HIV/AIDS.

Key Points

CANA is an Indian National Christian (interdenominational) non-governmental organisation (NGO) that, through the empowerment and involvement of network members by way of networking, communication, advocacy, capacity building and consultancy services, helps enable churches to respond to HIV/AIDS at the community level. It also mobilises regional network members to become a local resource for change in attitude within the church at all levels.

Sources

CANA Online News, December 12 2007; and CANA website.

Teaser Image
http://www.cana-india.org/news/world-aids-day-2007-pic.jpg