Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Women for Children

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Launched on November 20 (World Day for Prevention of Child Abuse) 2005, Women for Children is an advocacy project carried out by South African women artists and poets in an effort to promote children’s rights. The project was organised by Art for Humanity (AFH), an organisation that uses visual arts to stimulate human rights awareness regionally and globally. The goal is to draw on the artistic voices of women to inspire a sense of "moral ownership" and social responsibility towards the rights and welfare of children.
Communication Strategies

This national public art initiative draws on women's creative talent - primarily in the form of visual arts - to raise awareness about, and spur action to protect, children's rights. Fifty women artists and poets, 46 of whom are South African, collaborated to produce over 20 billboards all across the country that focus on the issue of children’s rights and welfare(click here to view the products of these collaborative efforts). The women involved represent a diverse range of cultures, and include emerging through established professionals.

Specifically, the process involved collaboration between a visual artist and a poet, such that each produced a work informed by the other on the topic of children's rights, resulting in what is meant to be a product reflecting a creative dialogue between the two mediums. Each billboard features one of the collaborations, which includes an artwork and accompanying poem. At least 2 billboards have been flighted in every province and each of South Africa’s 11 official languages are represented in the poetry; this strategy reflects a commitment to multilingualism and diversity.

In addition to the national billboard campaign, this initiative involves the creation of hand-made portfolio boxes containing the art and poetry, which are being displayed at international exhibitions. In addition, the art and poetry collaborations were collated into a full-colour, A4 size book. Titled look at me - Women Artists and Poets Advocate Children's Rights, this collection includes photographs of some of the billboards, as well as essays and research by a variety of contributors from the fields of children's rights and art advocacy. All of the translated excerpts from the poems featured in the billboard campaign appear in the book.

Development Issues

Children, Rights.

Key Points

Jan Jordaan, AFH Director, explains that the billboard advocacy campaign is motivated by a "commitment to social development which is based on the observation that societies with a strong history of public art do not struggle with the endemic problems that we associate with the developing world." According to Jan Jordaan, this can be attributed to the fact that art and poetry can inspire the viewer and therefore society with the values associated with good art and poetry. These values include, 'creativity, freedom of expression, respect for the individual, excellence, reflection, pride and dignity, maturity, heritage, development and achievement'. These are all the values embedded in the Universal Declaration of Human Rights, in turn the basis for sustainable democracy and development.

look at me - Women Artists and Poets Advocate Children's Rights is available from AFH for ZAR175 excluding postage; contact afh@dut.ac.za

Partners

AFH, with support from the Foundation for Human Rights and the European Union.

Sources

Project page on the AFH website on December 5 2005 and February 12 2007; and emails from AFH to The Communication Initiative on February 1 2007, February 13 2007 and an e-mail received from Jan Jordaan on July 10 2007.

Teaser Image
http://www.afh.org.za/images/stories/womenforchildren/wfclogo.jpg