The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Café Cultural - Mozambique

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Radio programming includes music, radio spots, and the radio novella So A Vida Oferece Flores (Only Life Offers Flowers). The novella is based on the play of the same title, adapted into three episodes for radio broadcast.
Communication Strategies

A one hour broadcast every afternoon on a youth oriented radio station. Music, radio spots and a radio novella were broadcast. Call-in contests, and guest authorities on various topics are also used.
Development Issues

AIDS, infidelity, traditional healers
Key Points

The plot of the novella features Osvaldo and Marta, a married couple who face AIDS as a result of Osvaldo's infidelity. Through the course of the story, Osvaldo visits a traditional healer, a medical doctor, and his best friend in search of advice
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.