The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 27 years ago
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US Office of Transition Initiatives (OTI) media campaigns - Global

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The United States Agency for International Development's Office of Transition Initiatives (OTI) has sponsored media campaigns to advance peaceful, democratic change in post-conflict settings worldwide.
Communication Strategies

Projects have included: a voter-education campaign in Indonesia featuring 16 PSAs; a voter-education campaign in Croatia for recruiting domestic election monitors; and, production of various regional specific PSAs to spotlight corruption, promote ethnic tolerance and advance discussion on issues of democratic reform.
Development Issues

Political development, education.
Key Points

The voter-education campaign in Indonesia was cited as one of the major reasons behind the ‘99 Indonesian election's 67% voter turnout and violence-free election. The voter-education campaign in Croatia recruited 5,000 domestic election monitors for the first time and resulted in 78% voter turnout; voters elected opposition democrats for the first time.
Partners



Media Partners: Communication for Change (Nigeria), Visi Anak Bangsa (Indonesia), IREX (International Research & Education Exchange) in the Balkans, among others. Implementing Partners: Development Alternatives Intl. (DAI), RONCO Corporation and International Organisation of Migration (IOM), and Louis Berger, Inc.

Sources

Letter from Anne M. Lee to The Communication Initiative.