The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Understanding and Using Fear Appeals for Tobacco Control

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Author

  • Jodi Thesenvitz, The Health Communication Unit
This information pack discusses the return of fear appeals to health communication, specifically for tobacco control. It focuses on one current theory, The Extended Parallel Process Model, which integrates and expands on previous perspectives to explain why some fear appeals work, and why others fail.

It includes:
  • a description of some of the most recent fear-based tobacco control efforts;
  • an overview, with examples, of The Extended Parallel Process Model; and
  • a list of additional resources.
Click here to download this information pack in PDF format.

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Number of Pages
16