The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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TV Studio Televeziri and Animated Drawings - Georgia

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In an effort to promote reflection among children on themes central to the Convention on the Rights of the Child (CRC), this project enabled children to express themselves about the CRC and then to participate in animating and dubbing their own drawings. A television programme featuring the animated drawings was prepared and broadcast on the national channel of Georgian TV.
Communication Strategies
On January 30th, 2001, the programme coordinator met a group of children in a Tbilisi theatre to follow up on the CRC's message about children's rights and to discuss ways to exercise those rights. Equipped with drawing materials, the children sketched pictures on the subject of the CRC. One participant drew a smiling boy holding balloons, with the caption "A child has the right to play". Other rights emphasised in the drawings included the right to health care and the freedom from war. Within minutes their drawings were animated on the stage and set in motion, accompanied by a soundtrack that the children had created. The children were invited to keep the coloured pencils and drawing-books that had been presented by UNICEF.

The pictures the children sent to the local television station were made into short film for TV broadcast in Georgia, entitled "Televeziri". The main heroes in the story were the characters drawn by the children.
Development Issues
Children, Rights, Environment.
Key Points
The CRC, in concert with this programme, allowed many children to learn for the first time about their rights. Televerziri has received many awards at various festivals.

As a spin-off of this project, two animated films ("Magnificent Sky or Ozone Layer" and "Autumn Bus") were produced about environmental problems.
Partners

UNICEF, the European Union, Georgian Ministry of Environment, TACIS.

Sources

Letter sent from Maya Kurtsikidze to the Communication Initiative on March 15, 2002.

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