The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social Marketing: Improving the Quality of Life

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Author

  • Philip Kotler, Ned Roberto and Nancy Lee
Published as a second edition in 2002, this book features a step-by-step process designed to help readers plan and execute a social marketing campaign. Each of the eight steps is illustrated with actual cases, research highlights, and examples of social marketing campaigns that draw on different research methodologies. The appendix includes worksheets for each step that are intended to help students and practitioners complete a marketing plan. The methodologies in this text have been classroom-tested and refined by students who prepared marketing campaigns using this eight-step planning process.

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Number of Pages
456