The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Situation Analysis Questions: Popular Goods and Services

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Summary

Situation Analysis Questions: Popular Goods and Services



1. Which products and/or services have greatest coverage and usage for the populations you wish to reach and engage?



 Household ServicesBasic ProductsBeveragesPublic TransportLeisure and Sports Products
Children     
Women     
Young People     
Policy Makers     
Community Leaders     
Religious Leaders     



2. Who are the key decision makers in the organisations/companies which produce these products and offer these services?


OwnersManagersRetailersUnionsOperators
      



3. What type of issue might most appeal to them?


4. In what form should it be presented to them so that it can be easily understood and used?


5. What are the manufacturing and service industries which can be partners for this approach?


6. What are trends in products and services - eg technology, competition, ownership, usage, popularity - which provide openings for expanding and accelerating partnerships?