The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Radio Announcers Against AIDS Project CD

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A CD compilation of the songs, spots, etc., of the Radio Announcers Against AIDS Project in the State of Ceará, Brazil. This programme captialised on the democratic potential of radio and the charisma and intimacy the radio announcer may develop with his or her listeners to promote reproductive health and prevent sexually transmitted diseases (in particular, AIDS). Popular culture and humor were used to challenge the fatalistic and stereotyped stigma that is associated with AIDS. The project sensitised, trained, and monitored a group of 50 radio announcers in the State of Ceará, working from the premise that health communication must look for a language that is popular, honest, direct, and interactive to face the misinformation, tension, and conflicts that are generated by questions related to gender, reproductive rights, sexuality, family planning, and STD/AIDS prevention.

For more information about the project, please click here.

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