Principles of Awareness-Raising for Information Literacy, A Case Study

This handbook introduces the principles of public awareness-raising with particular emphasis on global efforts to promote awareness of information literacy. Information literacy is defined here as "the set of skills needed to find, retrieve, analyse, and use information."

Developed primarily as a resource for administrators, librarians, teachers, lecturers and community leaders charged with responsibility for raising public awareness about information literacy, this book attempts to provide guidelines for developing a process of awareness-raising. Theories, principles and techniques are offered in this manual based on the experiences of those who have developed practices that were successful and that met certain expectations. The objective, according to the Director of UNESCO Bangkok, is to offer a helping hand to everybody involved in awareness-raising processes by endowing them with comprehensive information about what, how and when issues are to be raised in order to embark successfully on the journey to raising awareness. The book includes a brief case study of an awareness activity in Sri Lanka.