Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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PAPER The Drum Beat - 24 - Ohio University - Women's Empowerment - Africa

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The Drum Beat - 24 - Ohio University - Women's Empowerment - Africa
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By Wenceslous Kaswoswe
International Student of Ohio University
July 1999
wk349291@oak.cats.ohiou.edu


12. Reconsidering Development In Africa: Some Reflections On The Role Of Communication For Women Empowerment.

ABSTRACT

Development is a gradual, complex but interconnected process and when in motion, can be characterized by both horizontal and vertical progress. Horizontal progress in terms of creating a just and equitable society where the key agents of social change, men and women are empowered to enhance social change for the betterment of human life. Vertical progress in terms of economic growth to enhance the material well being of human society. However, in Africa, the relationship between men and women is characterized by power and dis-power and this power imbalance has negative effects for Africa's development. Dispowerment of women militates against women's dignity, autonomy, self-reliance and above all self-actualization. This has been worsened by the fact that the models of development which have been prescribed as Africa's panacea did not consider the need to create a just and equitable society hence their emphasis on economic growth. These models have failed completely hence the need for another dimension in the continent's development struggle.

It is within this background that I have argued for the need to adopt a holistic alternative model of development, which caters for the empowerment of women. Gender imbalance is proving to be a hindrance to development projects and this is due to conservative religious and cultural barriers. To achieve this goal of women empowerment, through access to health care, education and technology, there is need for mounting systematic and sustainable communication campaigns using the relevant media channels. The objective is to change people's attitudes and behavior towards women since it is the stereotypes ascribed to women through societal institutions that have stifled women's capacity in contributing to national development.

JUSTIFICATION

Most scholars who have attempted to work on Africa and development have tended to emphasized development in terms of economic growth and in the process have
marginalised the role of women as agents of social change. It is my conviction that when society creates an enabling environment, through empowering women, they can make some meaningful contributions to national development. Thus, women empowerment provides us with a more humane avenue for sustainable human development.

METHODOLOGY

My research was based on literature review and the work reviewed dealt with women issues in development and the concept of development as used in Africa. I had also interviews with some of the African students and Norma Pecora to gather their view points. The Comminit web page was also extensively used as it dealt with a wide range of developmental and communication issues.

CONCLUSION

The conclusion I came up with is that Africa needs to desist from the view of development as mere economic growth since it does not improve the living standards of the majority of people but only benefits a few elite. Development should be holistic and this entails creating a society in which human people can self realize their potential for national growth. This can be realized through women empowerment and systematic communication campaigns should be the vehichle for this drive.