Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Nourishing Connections

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"Listening carefully and sharing your personal experience during the session will make the caregiver more comfortable speaking with you about them and their situation."

Developed by Breakthrough ACTION and USAID Advancing Nutrition, this set of two booklets provides detailed instructions for community health workers (CHWs) to counsel mothers on child feeding in a compassionate way. The job aid is designed to help CHWs support mothers in improving feeding practices for children 6 to 24 months through tailored discussions and problem solving. The accompanying supporting tools document includes tools that can help CHWs as they engage with caregivers through other dynamic activities.

The design process for these tools began with research in Kebbi State, Nigeria, with CHWs, caregivers, family members, and community members to better understand child feeding challenges from their perspectives. With these insights, Breakthrough ACTION and USAID Advancing Nutrition carried out an iterative design and testing (human-centred design) process whose goal was to develop tools to help CHWs practice compassionate counseling on nutrition. Meant to be simple, the resulting tools are designed to transform the way CHWs interact with caregivers and fellow community members around nutrition.

The CHW job aid has 4 linked components:
  1. Empathways: Creates an empathic counseling session that shifts the experience of care so caregivers feel confident communicating their needs and trust CHW advice. One specific approach involves the CHW and caregiver sharing some personal information that is not about the immediate issue, which can help build trusted connections. Sharing personal information can also help reduce the power imbalance between the perceived expert and the person being counseled, which can further foster compassionate care.
  2. Assessment: Offers questions to help CHWs and caregivers understand the current situation.
  3. Counseling Flow: Enables CHWs to focus actively on one or two topics most relevant for the caregiver at that time.
  4. Action Plan: Asks caregivers to identify specific steps they will take between counseling sessions.
The supporting tools are meant to facilitate interactive and engaging home visits and community activities: a price comparison, trivia, and card game.

Although the tools were designed in Nigeria, Breakthrough ACTION and USAID Advancing Nutrition developed them with global adaptation in mind and encourage such adaptation.
Publication Date
Number of Pages
12 (job aid); 47 (supporting tools)
Source
Email from Lynn Van Lith to The Communication Initiative on June 30 2023; and Breakthrough ACTION website, July 3 2023. Image credit: Breakthrough ACTION