The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 16 years ago
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Media Monitoring

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Event/Training Summary

This course incorporates methods from public relations, media advocacy, communications research, and participatory communication. It transcends gathering newspaper clippings; media monitoring is premised on becoming familiar with local and national media, understanding how media frame various issues, and relaying public interests and feedback to relevant media producers.

The course will engage participants in establishing the groundwork for a media monitoring system for their organizations. The modules are designed to integrate media analysis approaches with work in a development organization. Participants will learn and take key steps to implement a media monitoring program though the creation of a media audit, baseline assessment of media issues framing, and developing a proposal for community feedback and media advocacy.

Registration Information

Please click here for more information about program registration.

Registration information can be obtained by contacting Rafael Obregon, Ph.D.

Location

Online