Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mapping the Media in the Americas

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Launched in 2004, this 3-year project was designed to foster transparency around the role and connection of media and democracy, and to provide the basic information necessary to investigate these issues. Using Geographic Information System (GIS) technology, collaborators in the project set out to map the location, coverage, and ownership structure of the media (television, radio, cable, and print media) in 12 countries in the hemisphere. Original founding partners included The Carter Center, the Canadian Foundation for the Americas (FOCAL), and the University of Calgary; the Instituto Prensa y Sociedad (IPYS), based in Lima, Peru, has since replaced The Carter Center as one of the partners.
Communication Strategies

This initiative uses information and communication technology (ICT) in an effort to create - and make freely available to the public - interactive maps that visually illustrate the connections between the media, elections, and demographics. (Click here to access these web-based maps, which include information about the following countries: Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Guatemala, Mexico, Peru, Trinidad and Tobago, and Uruguay.) Organisers have crossed this data with electoral results and socio-demographic information, making various types of related information and resources available on the Mapping the Media in the Americas website.

Having collected this information and built a tool to share it, in the second phase of the project, organisers are focusing on participation and access - rooting the ownership and preservation of the project in the region, ensuring that the maps include reliable information about the media and are accessible to a broad range of stakeholders. Through interactive communication tools, technical bulletins, and face-to-face meetings, the project team will continue to support the development of in-country partners' GIS capacity and expertise. Ongoing training, troubleshooting, and information sharing will be offered, to the end of producing a network of GIS experts using this interactive technology for their own research, analysis, and public information efforts.

Development Issues

Democracy & Governance.

Key Points

This project is premised on the belief that the media can play an important role in the decisions citizens make in democratic societies, in that they are key players in transmitting information about elections, candidates, public services, and government policies. Nonetheless, organisers claim, little is publicly known about the ownership structure of the media, the impact of media messaging on the vote, or the effect of media concentration and its potential threat to the diversity of ideas, freedom of expression, and access to information. It is this lack that Mapping the Media in the Americas is designed to address.

Partners

The Canadian Foundation for the Americas (FOCAL), the University of Calgary, IPYS.

Sources

Emails from Laurie Cole and Tandy Shephard to The Communication Initiative on November 27 2007 and March 5 2008, respectively; and the Mapping the Media in the Americas website.

Teaser Image
http://www.mediamap.info/images/minimap.jpg