The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - National Education Campaign about Ulcers

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Knowledge Shifts
In follow-up focus groups with physicians, most became more aware recently of H. pylori, and several had seen CDC's materials.
Practices
Participants in the consumer follow-up focus groups said that they were motivated to see their doctor.
Increased Discussion of Development Issues
Several doctors in the physician follow-up focus groups reported that their patients were asking about H. pylori.
Access
More than 209 million consumers heard the message that ulcer disease is caused by a curable infection through public service announcements (PSAs) and news media coverage in English and Spanish. More than 16,000 people called the toll-free line for more information, and there were 42,000 hits to the website. Follow-up studies with ulcer suffers indicated that the strategy was on target, and that the message was clear and motivational.

More than 780,000 physicians and other health professionals received informational mailings about H. pylori, its link to ulcer disease, and how it can be successfully diagnosed and treated. Health care providers requested more than 2.8 million brochures, posters, and fact sheets.

Additional Centers for Disease Control (CDC) information was being sent to pharmacists by the American Pharmaceutical Association and National Association of Chain Drug Stores to expand awareness among pharmacists, a key information channel for patients.
Source
Social Marketing Institute site.