The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Impact Data - Can Suyu Television Series

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Knowledge Shifts
When asked “What have you learned from Can Suyu?”, 42% said ways of handling children, 9% said ways of family planning, 14% said the importance of cleanliness, 14% said cautions to be taken in case of diarrhea, 17% said cautions to be taken in case of fever, 9% said the risks of receiving help from midwifes. (This was a sample from more questions which were asked).
Increased Discussion of Development Issues
62% said that they talked about Can Suyu at home, 85% would recommend the program to a friend.
Access
52% of respondents said that they had seen “Can Suyu”, 87% knew the programme by name, the other 13% knew it by example. Of the 52% of he people who viewed Can Suyu, 12% watched watched all episodes, 29% watched most of them, 19% watched a few episodes. 98% of the people who watched Can Suyu liked it.
Source
The Impact of Can Suyu TV Series. Sahin, Dr. N., Duzen, N.E. February 1995.