The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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How to Create an Effective Communication Project

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Subtitle
Using the AIDSCAP Strategy to Develop Successful Behavior Change Interventions
This handbook, developed by FHI's AIDSCAP's Behavior Change Communication (BCC) unit, is part of a collection of eight handbooks that discuss concepts in behaviour change communication (BCC) in relation to HIV/AIDS/STI issues.

"How to Create an Effective Communication Project" is designed to guide readers through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by eight levels in a Communication Pyramid designed to help readers identify the information needed, the questions to ask and the actions to take.

Communication Pyramid (starting from bottom of the pyramid)
  • Risk Factors: What are the factors that put people at risk of acquiring HIV/AIDS infection?
  • Target Audience: What are the characteristics of the people who are most at risk?
  • Desired Behaviour and Attitude Change: What attitudes and behaviour changes are desirable?
  • Initial Planning: What are the behaviour change objectives and how can they be achieved?
  • Messages: How can effective messages be developed?
  • Communication Channels and Media: How will these messages be delivered?
  • Pretesting: How can you ensure that messages and media will have the required effect?
  • Interventions: How can you develop an effective communication strategy?

Click here to for access to this handbook online.

Click here for a list of the eight handbooks in this BCC series.

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Number of Pages

63

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Submitted by Anonymous (not verified) on Tue, 03/18/2008 - 03:01 Permalink

It usefull we need version french or spanish

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Submitted by Anonymous (not verified) on Thu, 07/10/2008 - 22:00 Permalink

there hs been problems in reaching the proper formula for effective communication, what you have given provide a good framework on how to go about it.

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Submitted by Anonymous (not verified) on Thu, 01/17/2008 - 23:19 Permalink

Generally this site is a huge help in my job as well as for my studies. Kepp it up!!!!
Just one problem:How to Create an Effective Communication Project:-Please check out the problem with this workbook. The computer cannot read it while it downloads.
If possible please forward workbook to kleinhans@hivsa.com.

Editor's note: we are sorry for your difficulty downloading the PDF of this publication. This publication is published by FHI. Please contact them directly at aidspubs@fhi.org in order to request a copy of the workbook.