Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Health Partnership for Knowledge Sharing and Learning in the Americas

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In October 2003, The World Bank and the Pan American Health Organization (PAHO) inaugurated an initiative that uses videoconferencing and Internet technologies to share expertise in order to improve health services in the Americas. The Health Partnership for Knowledge Sharing and Learning in the Americas is an effort to:
  • Support the development of individual and institutional competencies related to public health functions, programmes, and services
  • Provide interactive learning activities, training, and knowledge exchange opportunities
  • Strengthen the stewardship and governance capacities of public health authorities
  • Create a forum for technical cooperation and exchange on priority health policies and issues
  • Contribute to the development of leadership and managerial capacities at all levels of health systems through networking and sharing of innovations
  • Facilitate access to relevant information and best available evidence
  • Promote linkages and communication between relevant stakeholders across sectors (health, education, environment, others)
  • Develop capacity of health and academic institutions in the use of information and communication technologies (ICTs), including distance education.
Ultimately, this programme aims to support the efforts of countries in the region to achieve the Millennium Development Goals (MDGs), including reducing child and maternal mortality by two-thirds and three-quarters, respectively, and halting the spread of HIV/AIDS by 2015.
Communication Strategies
This initiative relies on partnership to respond to a wide range of capacity-building needs. At the programme's centre are PAHO's Virtual Campus of Public Health and the World Bank's Global Development Learning Network (GDLN); in addition, the Consortium for Workers' Education (CWE) provides professional-level content, Medical Missions for Children (MMC) provides access to telemedicine for patient diagnoses, and the Inter-American Distance Education Consortium (CREAD) provides methodological design input.

These partners are working together to promote communication between public health leaders and professionals, and to develop skills and competencies. The Partnership will use a combination of learning methodologies and ICTs that are designed to allow programmes to reach a range of stakeholders and health professionals (including practitioners, local and national policy and decision makers, representatives, and hospital personnel). Programme content is designed to help these personnel conduct discussions on policy and national strategies, develop health-related programme plans, and implement those programmes.

Both face-to-face and "virtual" learning exchanges constitute the project strategy. Activities are conducted in the form of videoconference-based dialogues, on-site seminars, online courses and workshops, and broadcasts aiming to reach those working at the grassroots level. As of this writing, there have been 3 on-site Latin America and the Caribbean (LAC) MDG policy dialogues: a health promotion and cancer prevention seminar in Bogota, a conference on reducing child mortality in Washington DC, and a session on pediatric diabetes in New York. An online course ("Specialization Diploma in Technological Health Resources Management - GeTS") was developed by the Pontificia Universidad Catolica del Peru and launched in Lima in September 2003. Various in-person and online opportunities for knowledge and experience exchange are forthcoming; they focus on topics such as improving health services for indigenous people, securing sustainable health care financing, integral care of adolescent health, and hospital management.
Development Issues
Health.
Key Points
According to organisers, health systems in the Americas have recently undergone transformations in the ways they conduct, regulate, finance, organise, and provide services. As these structural changes are being implemented, they say, the emerging challenge is to ensure the reduction of health inequities, the improvement of people's health and quality of life, and the achievement of the MDGs.
Partners

The World Bank, PAHO, CREAD, CWE, MMC.

Sources

"The World Bank and The Pan American Health Organization Inaugurate Health Partnership For Knowledge Sharing and Learning in The Americas" (October 15 2003 News Release); and email from Carmen Carpio to The Communication Initiative on December 10 2003; and Health Partnership website.