The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Global Polio Eradication: Headquarters, UNICEF & WHO Communication & Advocacy Support - 2004

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Claire Hajaj (chajaj@unicef.org) and Melissa Corkum (mcorkum@unicef.org) of UNICEF and Cynthia Veliko (velikoc@who.int) of WHO, Geneva

New Delhi, India

This was presented at the June 2004 UNICEF meeting dedicated to examining communication in the context of the final push to eradicate polio. The presentation provided an overview of how the four global partners in the polio eradication effort (the World Health Organization (WHO), Rotary International, the Centers for Disease Control and Prevention (CDC), and UNICEF) work together to form one global voice with the following primary goals: to sustain and increase political commitment, to boost resource mobilisation and to support country strategies.

This is achieved by development of global messages such as the slogan: "now, more than ever, stop polio forever"; by preparation of joint materials and publications (e.g., "Polio News"); and by involving global leaders (e.g., United Nations Secretary-General, Kofi Annan). Specific activities from January to June 2004 are summarised (e.g., signing of the "Geneva Declaration on Polio Eradication"). Challenges are identified (including the lack of information and competing priorities) as are priorities for the period from July to December 2004.

Click here to download the full presentation as a PDF file.