Gender and Social and Behavior Change Communication Implementation Kit

"By integrating gender into your SBCC strategy, you can make health messages more effective, stimulate equity in gender roles, and improve health outcomes. Since the roles and power relations between men and women affect how an activity is implemented, it is essential that project managers address these issues on an ongoing basis..."

This I-Kit provides a step-by-step approach to integrate gender into an existing social and behaviour change communication (SBCC) strategy or marketing plan or to develop a new plan. Designed for programme managers, designers, and implementers of SBCC programmes, this I-Kit uses an evidence-based approach to SBCC strategy development. It can be used as a self-facilitated learning tool or as part of a workshop organised to review and revise an existing SBCC strategy or marketing plan. The I-Kit includes:

• Background information and technical considerations on key gender concepts, gender and health outcomes, gender and behaviour change, theories and frameworks on SBCC and gender, scales for evaluating impact, and evidence-based recommendations collected from SBCC programmes.
• Step-by-step guidance on how to integrate gender into an existing SBCC strategy. Steps include:
  1. Set a Gender Transformative Vision
  2. Gather Gender-Specific Information on the Current Situation
  3. Create a Gender-Focused Understanding of the Audience
  4. Address Gender with a Behavior Change Theory
  5. Define Gender Transformative Communication Objectives
  6. Select Strategic Approaches and Channels
  7. Integrate Gender into Program Positioning and Message Strategy
  8. Add Gender Indicators to a Monitoring and Evaluation Plan
  9. Integrate Gender into the Strategy and Prepare for Next Steps
  Connected with each step are activity sheets, blank templates, and resources designed to help practitioners in practical ways.
• Templates and checklists to help review and integrate gender into an existing SBCC strategy.
• Gender-focused resources, including those related to research, monitoring, and evaluation, and programmatic examples.