The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Florida Youth Tobacco Survey - USA

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A cooperative programme was established in 1997 with the purpose of surveying the results of a concerted effort to decrease smoking among youth in Florida. The survey tracked the tobacco use, attitudes, and related behaviours of school-enrolled youth in 49 counties of Florida to establish prevalence estimates of the use of tobacco products and to monitor the progress of the Pilot Program on Tobacco Control.
Communication Strategies
A media campaign, education and training, community partnerships and enforcement activity were all important parts of the communication strategies used to reach youth in Florida's middle and high schools.
Development Issues
Children, Youth, Tobacco.
Key Points
The Pilot Program was intended to reduce youth tobacco use through innovative, youth-led activities. Data was collected both in 1997 (prior to the project) and in both 1998 and 1999 to track changes in tobacco use and smoking behaviour.

Click here to access follow-up research data.
Partners

Florida Departments of Health, Education and Office of Tobacco Control, County health departments and school districts; Survey performed with help of the Centers for Disease Control (CDC).