eCommerce for Small Enterprise Development: A Handbook for Enterprise Support Agencies in Developing Countries

Excerpt from "How To Use This Handbook":
"This handbook is designed for agencies that are supporting entrepreneurs running micro and small-scale enterprises (MSEs) in developing countries. It is designed for agencies that have little current involvement in eCommerce support and have little knowledge of what is involved, as well as for more experienced agencies that are already using information and communication technologies (ICTs) - computers, email, the Internet, mobile phones, etc - or supporting their use in small enterprise. If your agency wishes to raise its level of support and involvement in eCommerce, then this handbook will be of use to you.

The objectives of the handbook are as follows:

• To outline some basic information about eCommerce including the benefits and risks for agencies and clients.
• To explain the different ways in which small enterprises use eCommerce.
• To review current practice in eCommerce support for small enterprises, and outline an approach to enterprise needs analysis for eCommerce.
• To encourage a strategic approach to eCommerce support by your agency.
• To provide practical information about different aspects of eCommerce.
• To direct you towards further information and support for eCommerce."

There are additional versions of this handbook available specifically tailored toward agencies in India and in Uganda.

Click here for access to this handbook, downloadable in Word, PDF and zip formats, as well as the country-specific versions, downloadable in PDF format.