The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communities Measure Change: A Reference Guide to Monitoring Communication for Social Change

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Author

  • Ailish Byrne (Ed.)
  • Denise Gray-Felder (Ed.)
  • Jim Hunt (Ed.)
Developed by the Communication for Social Change (CFSC) Consortium, this reference guide aims to provide an easy-to-use summary of key principles of communication for social change and how it can be evaluated. The participatory process that the Consortium recommends is called Participatory Monitoring and Evaluation (PM&E). It is a widely recognised approach that actively involves members of a community in conducting and managing the evaluation process.

Using a Question and Answer format, the guide discusses:
  • What is Communication for Social Change (CFSC)?
  • How does CFSC help people involved in HIV/AIDS prevention and care efforts?
  • How do we know if CFSC is working?
  • What is Participatory Monitoring and Evaluation?
  • What will help us to evaluate CFSC in a participatory way?
  • What are the stages of Participatory Monitoring & Evaluation?
  • What are indicators?
  • Can you give examples of CFSC progress markers or indicators?
  • How can we help community members check and make sense of what indicators show?
Publication Date
Source

Email from Ailish Byrne to The Communication Initiative, December 12 2005.

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Click here to access the guide in PDF format.