COMMUNICATIONS X-CHANGE

The COMMUNICATIONS X-CHANGE is an online library of materials contributed by organisations and individuals around the world who are working to end violence against women and children. Contents of the searchable database highlight the effectiveness of using communication to stimulate change in attitudes and beliefs, influence social norms, and empower individuals and communities. A wide assortment of international content includes flyers, posters, videos, brochures, educational materials, and more, all of which are available for viewing and downloading free of charge. There are also links to relevant news stories, such as an April 29 2013 article announcing an initiative through which Israeli-Arab activists set out in 2 motorised processions, passing through Arab towns and villages in southern and northern Israel, followed by a joint demonstration to protest violence against women. The website also includes links to lessons and learnings from global initiatives and from specific regions around the world.

The COMMUNICATIONS X-CHANGE also engages people to share insights, learning, and analyses using 2 models: (i) the diffusion model: broadcasting a compelling case from an authoritative source to convince people to change their thinking or behaviour; and (ii) the participatory model: encouraging community engagement by involving local people and groups to craft and deliver the anti-violence message. People are encouraged to submit their materials dedicated to preventing violence against women and children and to use the information they find here to raise awareness and take action.

The resource was developed by Futures Without Violence with support from the Avon Foundation for Women and has benefited from the contributions of organisations and experts from around the world.