Communication and Media Development Trends
What are the three major communication and media development trends and issues from the perspective of your agencies?
Please enter your responses in the Comments block below
Comments
ABT Comments - Trends
NB - These comments from Gael at Abt sent by email for posting
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1) the explosion of mobile phone use to promote health and specifically as a communication channel; also, more broadly we are seeing huge increases in the number and types of digital media channels available worldwide and they seem very promising for promoting health.
2) increasing number of campaigns that link efforts to improve providers' interpersonal communication and counseling skills with strategies that educate and empower individuals/communities
3) expanded application of communication skills beyond health to other sectors such as the environment, education, etc.
Hope this input is helpful. Looking forward to seeing you on Tuesday at 2:30pm.
Best wishes,
Gael
Gael O'Sullivan
Senior Associate
Abt Associates
Comments from Paulo Lyra
1) Implementation of results based management creates new challenges for securing funds to communication initiatives, unless it can be proved that they will contribute to very specific results. We need to find ways to transform these challenges into new opportunities.
2) Because of the sudden availability of Global Funds resources, many countries need to spend resources for communication very fast, giving little opportunity to proper planning and involvment of stakeholders. Some of these campaings remind us of the early AIDS campaings (fear appeals, discriminatory messages, use of imperative language)
3) The news media (newspapers, TV, radio) in the developing world is also shrinking at a fast pace. That is not a development world trend only. But we need to stop complaining at look at the opportunities this crisis generates.
Paulo Lyra/PAHO (note that I am answering in my private capacity, not on behalf of the institution)
Trends
(1) Increasing range, diversity and urgency of health issues in need of attention
(2) Tendency of donors toward funding mechanisms favoring shorter term task orders rather than longer term strategic efforts
(3) Perennial tension between saving lives now (at the population level) and building capacity (locally) for the future
Trends
An increasing appreciation of the value of local radio or development. Even tough doors, NGOs and governments tend to look at bringing messages to people, the research is overwhelming on the power of radio as a catalyst for change. to discuss taboo topics; air and solve problems and celebrate local music and storytelling.
Developing Radio Partners is linking radio with the latest SMS software to greatly increase the service and community engagement of a station. Listeners can text in topics for discussion, questions and solutions.
Radio has evolved from initially 'giving voice' to now being an integral part of community development.
We need to link older media with the new.
Trends
1. Many listserves forwarding the same information and therefore, making more difficult to keep interest of our audience on priority issues.
2. Increase of information available on social determinants of health, natural disasters, HIV, etc. but still more sustantive efforts should be made.
3. Use of mobiles for surveillance systems (surveys, case reporting)helping to produce timely information.
Best wishes,
Dinys Luciano - Development Connections
1. Improved integration of
1. Improved integration of offline and online activities, e.g. organizing real-live teach-ins facilitated by provision of online backup material such as complementary video stock.
2. Creating user engagement and interaction opportunities to enable knowledge exchange across disciplines and expertise levels, e.g. by means of online conferences such as "Climate 2009" (www.climate2009.net).
3. Utilizing the opportunity of the web to break global issues such as climate change down to local level.
Franziska Mannke - Hamburg University of Applied Sciences
3 major communication & media trends in malaysia; issues
1. cell phone use is pervasive, even in remote rural areas. Many positive impacts. Some negative impacts include commercial fraud & unfounded scandals and political disinformation and misinformation.
2. internet use is extensive in the more urban areas & some rural areas especially in peninsular Malaysia. Many positive impacts; the major contribution to information sourcing for learning etc. Negative impacts include information abuse & misuse, especially through posting of false information.
3. traditional media especially television and newspaper still play a reasonable and formidable informating and knowledging roles, especially for political, promotional, and advertorial purposes. A very major issue is the usual alignment with political-financial power stakeholders, hence advertent and inadvertent biases are rampant.
Syed T S Hassan, 2200h, 4 April 2009.
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