The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Beyond Advice: Becoming a Motivational Practitioner (Book 1)

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Author

  • Richard J. Botelho, M.D.
This book describes a motivational approach to behavior change. It aims to combine advances in understanding human motivation with state-of-the-art instructional design, with the goal of changing both practitioner and patient behavior, in that order. It is designed and accompanied by Beyond Advice: Developing Motivational Skills (Book 2).

The suggested process involves learning how to change from the "fix-it" to the motivational role. According to the the author, Book 1 helps prepare the practioner to adopt a motivational role and outlines a six-step approach for developing motivational skills. He uses patient stories which demonstrate the essence of key concepts, models, and theories in this book.

Table of Contents

Foreword
  • Personal Introduction
  • Introduction to this Book Series
  • Guide to This Book
  • How to Use This Book
Section I. Consider Changing Yourself Before Helping Others
  • When Giving Health Information and Advice Doesn't Work download
  • Contrasting the Fix-it and Motivational Roles
  • Adapting Your Role to Patients' Needs download
  • Becoming Aware of Assumptions
Section II. Understanding Individual Change
  • Forces of Change
  • Understanding Resistance
  • Understanding Motivation
  • Overview of the Six-step Approach
Section III. Helping Patients Change: A Six-step Approach
  • Step 1: Building Partnerships
  • Step 2: Negotiating an Agenda
  • Step 3: Assessing Resistance and Motivation
  • Step 4: Enhancing Mutual Understanding
  • Step 5: Implementing a Plan for Change
  • Step 6: Following Through
Section IV. The Challenge of Implementing Comprehensive Behavior Change Programs
  • Exploring How Worldviews Affect Our Approaches to Health Behavior Change download
  • Exploring Different Kinds of Evidence download
Afterword

Two other books that are part of this series:

Click here for Motivate Healthy Habits: Step-by-step Approaches to Lasting Change

Click here for Beyond Advice: Developing Motivational Skills (Book 2)

Click here for book ordering information.

Publishers

Number of Pages
271