Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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10 Tips for Pamphlet Writing

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This online resource offers 10 tips for producing pamphlets as a way of getting information to communities. It offers strategies for writing to mobilise people to support a cause, to advertise a meeting or specific event, and to popularise slogans and messages. As stated on this webpage: "Pamphlets should be used when you want to give people more information than you can put on a poster, for example to:

  • explain an issue to the community
  • inform people of their rights
  • win support for a campaign you are running
  • win support for your organisation’s point of view"

 

The webpage includes details on the following 10 tips:

  1. “Know your purpose/objective
  2. Know your audience/target
  3. Figure out your message
  4. Write to persuade
  5. Include priority information
  6. Design with text and graphics
  7. Call for action
  8. Include Contact Information
  9. Test it out
  10. Distribute strategically”
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